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A multidisciplinary product designer and creative strategist who specialises in inclusive UX, end-to-end product design, no-code builds, and AI-powered experiences — built for every kind of brain.
About Me
I love turning big ideas into beautiful, inclusive digital experiences. I'm driven by the belief that great design should work for everyone, not just the majority. Whether I'm leading a product from 0 to 1, designing for neurodivergent users, or shipping fast with no-code AI tools, I bring the same thing every time: empathy, strategy, and a bias toward making things that genuinely matter.
About Me
I love turning big ideas into beautiful, inclusive digital experiences. I'm driven by the belief that great design should work for everyone — not just the majority. Whether I'm leading a product from 0 to 1, designing for neurodivergent users, or shipping fast with no-code AI tools, I bring the same thing every time: empathy, strategy, and a bias toward making things that genuinely matter.
Featured Work
(5)
Wundara App
Product Strategy, UX/UI, Inclusive Design, Brand Identity, Website (Figma), App Build (Windsurf)
/26
Transforming Tradie Payments
App Design, Product Design, Web Design, Brand Design, Digital Innovation Strategy
/25
Smarter Refills, Real-Time Savings
App Design, No-Code Build and Deployment, Brand Identity
/25
Domino's Offers App
UX/UI, AB/Testing, Data & Analytics
/23
Rounding Up for Charity
UX/UI, Framer Development
/22
How I approach projects from start to finish
01
Understand
Every project starts with curiosity. I dive deep into stakeholder goals, user needs, and the real humans behind the brief — including those whose experiences are often left out of the room. Through workshops, interviews, and empathy research, I pinpoint the actual problem before we touch a single screen.
02
Design
Armed with insights, I move quickly from sketches and wireframes to interactive prototypes — using Figma, Framer, or AI-powered tools like Cursor.ai and Lovable. Accessibility and cognitive inclusion aren't a checklist. They're built into every decision, from the first frame.
03
Implement
I partner closely with developers — or build it myself with no-code tools — providing clear specs, interactive prototypes, and design systems that make sure the intent survives every sprint. I'm in the detail until it's right.
04
Measure
Once live, I track user behaviour, run accessibility audits, and look for the friction that data doesn't always surface. Then I iterate — because shipping is never really done.
01
Understand
Every project starts with curiosity. I dive deep into stakeholder goals, user needs, and the real humans behind the brief — including those whose experiences are often left out of the room. Through workshops, interviews, and empathy research, I pinpoint the actual problem before we touch a single screen.
02
Design
Armed with insights, I move quickly from sketches and wireframes to interactive prototypes — using Figma, Framer, or AI-powered tools like Cursor.ai and Lovable. Accessibility and cognitive inclusion aren't a checklist. They're built into every decision, from the first frame.
03
Implement
I partner closely with developers — or build it myself with no-code tools — providing clear specs, interactive prototypes, and design systems that make sure the intent survives every sprint. I'm in the detail until it's right.
04
Measure
Once live, I track user behaviour, run accessibility audits, and look for the friction that data doesn't always surface. Then I iterate — because shipping is never really done.
Experience
Experience
Over 7+ years, I've led end-to-end product relaunches, founded a neuro-inclusive startup, and worked across government, fintech, QSR, and SaaS — always with inclusive design at the centre. I'm a multidisciplinary Product & UX Designer who doesn't just love pixels. I build things that are accessible, affirming, and genuinely delightful to use.
Over 7+ years, I've led end-to-end product relaunches, founded a neuro-inclusive startup, and worked across government, fintech, QSR, and SaaS — always with inclusive design at the centre. I'm a multidisciplinary Product & UX Designer who doesn't just love pixels. I build things that are accessible, affirming, and genuinely delightful to use.
WorkCover QLD
Senior Product Designer
2026 - Present
WorkCover QLD
Senior Product Designer
2026 - Present
Wundara
Founder & Product Designer
2022 - Present
Wundara
Founder & Product Designer
2022 - Present
Witzer
Lead UX & Product Designer
2024
Witzer
Lead UX & Product Designer
2024
Colony
Product Designer
2023 – 2024
Colony
Product Designer
2023 – 2024
Domino's
UX/UI Designer
2021 – 2023
Domino's
UX/UI Designer
2021 – 2023
Digital Consultant
UX & Product Design
2018 – Present
Digital Consultant
UX & Product Design
2018 – Present
Services
Services
Product Design & Strategy
Product Design & Strategy
End-to-end product thinking, from defining the problem and shaping the roadmap to shipping something real. I work at the intersection of user needs, business goals, and technical possibility — and I design for the full spectrum of users from day one, not as a retrofit.
End-to-end product thinking, from defining the problem and shaping the roadmap to shipping something real. I work at the intersection of user needs, business goals, and technical possibility — and I design for the full spectrum of users from day one, not as a retrofit.
Inclusive & Neuro-Friendly Design
Designing for neurodivergent users, sensory differences, and non-linear thinkers isn't a niche — it's better design for everyone. I reduce cognitive load, remove friction, and create experiences that work for the people most tools forget. Backed by real research, lived experience, and Wundara — a platform I founded and designed myself.
Inclusive & Neuro-Friendly Design
Designing for neurodivergent users, sensory differences, and non-linear thinkers isn't a niche — it's better design for everyone. I reduce cognitive load, remove friction, and create experiences that work for the people most tools forget. Backed by real research, lived experience, and Wundara — a platform I founded and designed myself.
UX & UI Design & Prototyping
UX & UI Design & Prototyping
Wireframes → high-fi mockups → interactive prototypes. All built with WCAG and cognitive accessibility woven in. Inclusive by default, beautiful by design.
Wireframes → high-fi mockups → interactive prototypes. All built with WCAG and cognitive accessibility woven in. Inclusive by default, beautiful by design.
No-Code Sites
Full production apps and sites in Framer, Webflow, Lovable, v0 or Replit — responsive, SEO-optimised, accessible, and built to scale without a developer on day one.
No-Code Sites
Full production apps and sites in Framer, Webflow, Lovable, v0 or Replit — responsive, SEO-optimised, accessible, and built to scale without a developer on day one.
AI-Enhanced Ideation
AI-Enhanced Ideation
Claude, Cursor.ai, Replit, v0, Gemini and Codex to accelerate discovery, prototype faster, and get real signal sooner — always pressure-tested against inclusive design principles.
Claude, Cursor.ai, Replit, v0, Gemini and Codex to accelerate discovery, prototype faster, and get real signal sooner — always pressure-tested against inclusive design principles.
Brand Identity & Digital Strategy
Brand Identity & Digital Strategy
Visual systems, tone-of-voice, and persona-driven roadmaps that give your product a clear why — and language guides built to be affirming, specific, and human.
Visual systems, tone-of-voice, and persona-driven roadmaps that give your product a clear why — and language guides built to be affirming, specific, and human.
Off the Clock
Off the Clock
When I step away from the screen, you'll often find me piecing together a Star Wars LEGO set, sketching designs for my neuro-affirming apparel line, or dreaming up the next feature for Wundara before my coffee even kicks in. I think about inclusive design constantly — not because it's my job, but because it's genuinely how I see the world.
When I step away from the screen, you'll often find me piecing together a Star Wars LEGO set, sketching designs for my neuro-affirming apparel line, or dreaming up the next feature for Wundara before my coffee even kicks in. I think about inclusive design constantly — not because it's my job, but because it's genuinely how I see the world.
